10 Things We Learnt About The Future Of DC From Jim Lee

Lee Talks DC And AT&T

The huge cutbacks at DC last week were big news and here’s 10 things we learnt about what happens now from a chat Jim Lee did with The Hollywood Reporter…

  1. “This week has been a really heavy difficult time not just for me, but for the entire organisation.We’ve said goodbye to people that have been huge contributors and who have helped define and make DC what it is today.”
  2. “We are still in the business of publishing comics.”
  3. “[Comics] is still the cornerstone of everything that we do. The need for storytelling, updating the mythology, is vital to what we do. The organisation leans on us to share and establish the meaningful elements of the content that they need to use and incorporate for all their adaptations. When we think about reaching global audiences, and we see comics as helping drive that awareness and that international brand, it’s very much part of our future.”
  4. DC will be cutting their line:”We will be reducing the size of the slate. But it’s about looking at everything and looking at the bottom 20 percent, 25 percent of the line that wasn’t breaking even or was losing money. It’s about more punch for the pound, so to speak, and increasing the margins of the books that we are doing. It was about aligning the books to the franchise brand content we’ve developed and making sure that every book we put out, we put out for a reason.”
  5. DC has appointed two temporary editors-in-chief, Michelle Wells and Marie Javins: “We thought it would be a great pairing to bring them together to help draft and organise the content we’re doing along these lines. Across digital, across global, we want to make sure we have diversity and inclusivity, and making it in a way that we have authenticity to the storytelling that we’re doing. It’s really about consolidating all of our efforts and having every editors involved in all these directives and also organising, broadly speaking, in content that is for kids 6 to 11 and then 12 to 45. It’s about consolidating format and oversight to a smaller, more concentrated editorial group.”
  6. Lee will have extra responsibilities at the company: “I have more expectations than ever before. In conversations with (WarnerMedia CEO) Jason Kilar and (Warner Bros. CEO) Ann Sarnoff and my boss, (Warner Bros. global brands and experiences president) Pam Lifford, they have some very ambitious goals for DC and I’m excited to be a part of that. In that respect, there is more on our plate than ever before. I will continue to be involved as intimately with publishing as I have from the get go. Nothing has changed there. And that’s to focus on the creative content, the content strategy how many books we should be publishing, the formats.”
  7. The titles they have announced are still happening: “There is no pencils down notice. Everyone has been notified to keep working on all the projects that we’ve already greenlit and started. To that extent, there is no change.”
  8. Lee feels positive about the new distribution model: “Not only has it exceeded our initial expectations, but the size and strength of the business is that same level or higher than pre-COVID. There was a lot of fear mongering out there about another Heroes World type of debacle that occurred decades ago; there is nothing further from the truth. Things have transitioned very smoothly — that’s not to say there aren’t kinks that need to be worked out. UCS and Lunar, they’ve done an amazing job transitioning all the content we produce and putting it into new pipelines and getting it to retailers.”
  9. Lee shoots down the rumours that DC is switching to trade only: “There is nothing further from the truth in that. I don’t know where you would even connect those dots. Why would we ever do that?”
  10. Finally Lee also poo poos the idea that AT & T want to get DC out of the comics publishing business: “I don’t think they want to stop us from publishing comics. Comics serve a lot of different purposes and one of them is it’s a great way to incubate ideas and creating the next great franchises. We want to continue that. Why would you want to stop that? Why would you want to stop creating great content that could be used across the greater enterprise?”

Read the whole piece here

https://www.hollywoodreporter.com/heat-vision/dcs-jim-lee-companys-future-we-are-still-business-publishing-comics-1307413

The post 10 Things We Learnt About The Future Of DC From Jim Lee appeared first on TRIPWIRE.

Lee Talks DC And AT&T The huge cutbacks at DC last week were big news and here’s 10 things we learnt about what happens now from a chat Jim Lee did with The Hollywood Reporter… “This week has been a really heavy difficult time not just for me, but for the entire organisation.We’ve said goodbye
The post 10 Things We Learnt About The Future Of DC From Jim Lee appeared first on TRIPWIRE.Read MoreTRIPWIRE

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