Red Bull Launches New AR Games Featuring Its Biggest Athletes

Energy drink, Red Bull, continues to cement its position in video games with its latest venture. ‘Discover Your Wiiings’ is a series of dynamic augmented reality (AR) games featuring five of the brands most recognizable athletes. The custom AR games are available now until March 31st via the Red Bull AR app. Rack up the highest scores in order to win exclusive prizes such as a custom activation surfboard, skateboard, custom computer case, Scott helmet and remote-control race car.

After downloading the Red Bull AR app on their smart phone, players select the athlete game of choice and unlock it by scanning a can or pack of Red Bull Energy Drink, Red Bull Sugarfree or Red Bull Zero (8.4 fl oz and 12 fl oz single serve can size; as well as 4- and 12-packs).

The athletes with their own game include gaming phenom Tyler “Ninja” Blevins, four-time World Champion surfer Carissa Moore, skateboarding sensation Zion Wright, motorsports legend Travis Pastrana and mountain biking standout Kate Courtney. Each ‘Discover Your Wiiings’ AR game features a life-like visual effect, transporting the player onto a course designed specifically to each sport including gaming in an e-arena, surfing epic waves, skateboarding through a street skate park, racing across a dirt track and mountain biking through the rugged forest.

For more information on the games and a full list of prizes, click here.

Energy drink, Red Bull, continues to cement its position in video games with its latest venture. ‘Discover Your Wiiings’ isCOMICONRead More

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