You know what would be better than making a peanut butter cup without chocolate? How about just making a new candy and calling it something else. Alas Reese’s has decided to keep the name of “Reese’s Peanut Butter Cup” with this new monstrosity that has the filling sat inside MORE peanut butter.
Ok ok, It’s not the worst idea in the world but it does remind me of a TikTok where someone washes all of the chocolate off of the peanut butter cup. What’s the point without the chocolate?
Hershey’s is calling these Reese’s Ultimate Peanut Butter Lovers Cups and says they’re “awe-inspiring, jaw-dropping and eye-popping.” You may recognize them from the last few years. In 2019 and 2020 they ran limited runs of these for Peanut Butter Lover’s Day.
The new Reese’s Ultimate Peanut Butter Lovers Cups are awe-inspiring, jaw-dropping and eye-popping. For the first time ever, in its more than 90-year history, the Reese’s brand is releasing the most extreme, peanut buttery version of its iconic Peanut Butter Cups and removing the chocolate! Yes, that’s right, we said no chocolate. Stuffed with the same beloved, Reese’s peanut butter inside and a 100% peanut butter candy-flavored shell on the outside, you’ve never seen a Reese’s Cup like this before.
Reese’s Ultimate Peanut Butter Lovers Cups will be rolled out in standard (1.4oz, SRP $1.09), king size (2.8oz, SRP $1.79) and miniatures (9.3oz, SRP $4.09) at retailers nationwide beginning in early April 2021 for a limited time.
Of course I’m thinking this is just extra sugar in peanut butter that you probably don’t need. But if this is your jam more power to you. See what I did there? PB & J? I’ll see myself out..
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Hershey’s will start selling these in April for Peanut Butter Lover’s Day.
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