How Are Franchises Used As Inspiration for Casino Games?

Tapping Into New Sources

Franchises, especially those that gross millions at the box office, have a lot in the way of cachet. It makes sense that they would then be used as a way to cross-merchandise and turn their fans onto other avenues of engagement. This could be through books, TV, games, Funko Pops, or even food items. Franchises that capture our attention also managed to create a series of related franchises. So, how do popular franchises inspire casino game developers to capture the essence of the franchise while creating something new entirely?

The slot game Epic Ape at https://casino.betfair.com/, for instance, immediately evokes imagery of King Kong. The game isn’t related to or even based on King Kong, but the giant ape has become synonymous with huge primates. The game isn’t intentionally based on King Kong but would benefit from those who knew of the King Kong name. Similarly, Rich Wilde and the Book of Dead causes players to immediately think of Indiana Jones. There is no explicit mention or similarity, but Indiana Jones is such a prolific franchise in the genre that anything involving adventuring in the past would call back to him.

The Age of Gods series of slot games goes one further and creates its own franchise. The games are not specifically based on any existing IP. When it comes to Greek mythology, there is not yet one singular franchise that people instantly think of. In this case, the games copy the formula for franchises and create their own. They use recognisable and striking characters wrapped up in gameplay that evokes imagery most people have a passing knowledge of. The closest to an existing franchise is the slightly niche spin-off of Age of Empires, Age of Mythology, which, according to https://www.ign.com/ is a seminal instalment for Greek mythology.  

Eschewing franchises entirely, some slot games are just based on generally accepted themes. Themes relating to Chinese culture, for example, are popular slot game fodder. The games use the idea of luck in Chinese folklore and recognisable imagery such as dragons and the number eight, which is well-known for its good fortune according to https://www.chinahighlights.com/, to create games that attract players. Due to the passing knowledge of this imagery, people know what they could be getting into when playing the game.

Of course, some slot games are extensions of existing franchises themselves. They serve to attract players based on the audiences already familiar with the franchises. They cash in on this loyalty and use it to allow customers to test the features of the site. Doing so through something players understand helps them appreciate the site more. These franchises include a Spartacus slot game to tie in with the existing Spartacus material.

Using franchises as a jumping-off point when creating online slot games is clever. It allows developers to benefit from the franchises themselves and enables them to then create something unique and original. Some of the franchises have ownership over certain concepts, such as mythology or aspects of fantasy, which are open to interpretation and can snowball into another game entirely.   

 

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Tapping Into New Sources Franchises, especially those that gross millions at the box office, have a lot in the way of cachet. It makes sense that they would then be used as a way to cross-merchandise and turn their fans onto other avenues of engagement. This could be through books, TV, games, Funko Pops, or
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