The CW Reportedly Up For Sale

Ahead of The CW’s winter season, word comes from various outlets that the network — jointly owned by Warner Media and ViacomCBS — is reportedly considering a new owner. One even has an email from CW president Mark Pedowitz confirming its two corporate parents are considering the option to sell it. “Given that environment right now, ViacomCBS and Warner Bros. are exploring strategic opportunities to optimize the value of their joint venture in The CW Network,” he wrote. Although he added it is too early to speculate what direction the network will take under a new corporation, he told staff that their mission is still “to do what we do best, make The CW as successful and vibrant as we have always done.”

Initial word of the sale came via The Wall Street Journal, which notes Nexstar Media Group, an owner of many CW affiliates, as the most likely suitor. Although, other organizations are said to be interested in taking over control of the network.

The CW began as a merging of Warner’s WB and Viacom’s UPN in 2006 and became a network friendly to Black, young adult, and genre audiences with shows like Supernatural, All American, and, of course, the Arrowverse family of superhero shows. According to the Journal, the broadcast aspect of the network has become less lucrative across the years, but the secondary revenue from licensing the programs to streaming platforms emerged as a huge profit center.

And that, more than anything, makes the sale inevitable. With both corporate entities pouring absurd amounts of money into their branded streaming options, they will want to call their programs home. Why would they then want to share resources in a segment which is underperforming?

In the short term, things continue on as usual. But once The CW is purchased, expect some changes to the lineup. For our purposes, though, we expect a few older Arrowverse shows to wrap up in the next year or two.

Ahead of The CW’s winter season, word comes from various outlets that the network — jointly owned by Warner MediaCOMICONRead More

Leave a Reply

%d bloggers like this: