Movies And Casino Games Use The Same Business Models To Generate Loyalty

Engaging With Customers

Casino gaming software providers have long looked at movies as inspiration. Over the years, we’ve seen dozens of video slots based on popular film franchises like Top Gun and Anchorman released. Some of these games even include real audio and video from these movies. Interestingly, this is not the only connection between the film industry and the online casino market, since they also share similar business models for generating customer loyalty and creating excitement about future movies and games…

The success of a film or casino game depends on the audience’s response to it. If the lead-up to a film is lacklustre, people will not feel as compelled to buy tickets, which is why studios launch marketing tie-ins ahead of a movie’s release. For example, before The Dark Knight came out in 2008, fans were able to engage in scavenger hunts. Casino operators do something similar. Many offer casino promotions like free spins, cashback bonuses, and deposit bonuses (which boost someone’s bankroll) as an incentive for players to register with their platform and play their games rather than their competitors. Many casino operators also offer rewards clubs, which provide regular players with more than just in-game bonuses, but also promotions like tickets to live events or random gifts in the mail. Even though casino bonuses may seem like add-on features, they are often the primary driver in getting people to play certain games rather than the games themselves.

Going back to the film industry, we can compare the methods of online casinos to movie studios conducting intriguing advertising campaigns to encourage individuals to watch and support a film or franchise. For example, we mentioned marketing tie-ins like tech demos and scavenger hunts, but imagine the long-standing popularity of movies or television shows if cast members did not regularly attend conventions like Comic-Con? These outside incentives help build loyal customers and keep people engaged long after a film or game ends. Another example is the immersive Bridgerton Experience, which Netflix and Shondaland launched globally in celebration of the highly anticipated second season of Bridgerton.

Likewise, both movie producers and casino game providers understand the importance of capitalising on what’s popular. That’s why there are so many instalments in movie franchises like The Avengers. Fans of these movies are loyal, and studio heads know that they have the potential to be consistent sources of income. In the same way, online casinos offer variations of popular games like Rainbow Riches. For instance, there’s the classic Rainbow Riches slot game, but also Sling and live versions. New instalments in movie and casino franchises give the audience something new while appealing to their previous interests.

Running a business is all about strategy and customer loyalty, and we have seen how the entertainment market has looked at its competitors to see which methods work and those that don’t. Over the years, it has become clear that both the film industry and the online casino market have adopted similar business models to generate customer loyalty. One of these methods includes relying on outside incentives to generate excitement and not just relying solely on a movie or game’s contents.

The post Movies And Casino Games Use The Same Business Models To Generate Loyalty appeared first on TRIPWIRE MAGAZINE.

Engaging With Customers Casino gaming software providers have long looked at movies as inspiration. Over the years, we’ve seen dozens of video slots based on popular film franchises like Top Gun and Anchorman released. Some of these games even include real audio and video from these movies. Interestingly, this is not the only connection between
The post Movies And Casino Games Use The Same Business Models To Generate Loyalty appeared first on TRIPWIRE MAGAZINE.Read MoreTRIPWIRE MAGAZINE

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