Welcome To The Digital Age
Digital signs are a great part of the entertainment industry. They have almost unlimited use. In fact, it is shocking just how many companies are finding new ways to add digital signs into their businesses on a large scale. Plus, these days, thanks to things like Android TV or the Apple TV digital signage app we are seeing non-business entities using the signs. It won’t be long before every family kitchen has digital signs that feature the daily schedule, Facebook birthday updates, and scheduled TV shows to keep the kids quiet during breakfast. Here are just a few of the simple but effective ways that the entertainment industry is using digital signs. This article is by no means comprehensive, there are literally hundreds of other use cases…
Showing Trailers Outside of Cinemas
This one has been a standard practice for years now, but at this point we are seeing trailers on digital signs everywhere. They have them in the opening area, in the waiting areas, in the queues, they even have them over the concessions stands and in the toilets. They don’t even bother with posters anymore. Wherever they used to put a poster, they now put a digital sign.
Comedy and Music Shows
They have started using digital signs as the signposts, but the signposts change as the night progresses. On a regular day when there is no event, they show trailers for upcoming events and they show schedules. During events, they start out by pointing the way to different seating sections. During the events, they show the directions to toilets and food/beer stands. When the show is over, they show directions to the different parking areas.
During Live Music Events and Festivals
Honestly, there is such a wide variety of things being shown during outdoor music events that it is difficult to list them all. There are beer festivals in Austria where the signs show dancing cartoon characters. There are shows in Germany where the signs give the age and history of their different beers. There are Eastern European concerts that just show psychedelic images that match up with the music being played. Then there are the regular signs that show the different tents available at the festival and gives an idea of what is in each tent.
Digital Signs in Nightclubs
Some nightclubs have weird and wacky stuff running on their digital signs. Some have graphics that move so that it seems like the room is moving with the beats being played. There are other digital signs that are controlled by the DJ, so it runs whatever feed they brought with them. Plus, there are nightclubs that have dancing men and women, and they show the dancers on the screen for people who can’t see so well from where they are stood.
Sporting Events and Stand Up Comedy Shows
Back in the old days, a standup comedy show would have large projected screens. They would run to the side and above the comedian so that the audience could get a closer look at the comedian as he or she did his or her routine. Now that digital signs are so cheap, the large projected screens are now digital signs that show a direct feed from the cameras onto the screens.
A very similar thing happens in sports arena, except these days they are able to show live feeds, and then show highlights and re-run segments during the down time when game play stops. When these big stadiums also have things like half-time events and/or separate shows, the signs are used again. Sometimes they are used to help people get a closer look at performers, and sometimes they are used as decorative tools to help sell the illusion of whatever is being performed in the arena. For example, during the Frozen on ice musical, they showed snow on the screens, and gave the lyrics to the songs when they were playing.
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Welcome To The Digital Age Digital signs are a great part of the entertainment industry. They have almost unlimited use. In fact, it is shocking just how many companies are finding new ways to add digital signs into their businesses on a large scale. Plus, these days, thanks to things like Android TV or the
The post Digital Signage For the Entertainment Industry Amps Up the Fun appeared first on TRIPWIRE MAGAZINE.Read MoreTRIPWIRE MAGAZINE