Shane Chebsey Cancels ICE And Retires From UK Comic Conventions

The End Of An Era

Established UK comic convention organiser Shane Chebsey just announced some very sad news about his future comic convention activities including the one that was supposed to go ahead next month, the latest ICE show…

Dear ICE Attendees
It is with a very heavy heart that I must announce that unfortunately I am cancelling ICE, and retiring from conventions.
There are multiple reasons. Some are health related but they are primarily financial.
To explain:
After running shows for 17 years I have managed to collect a lot of data on ticket sales, and, by how tickets are selling at any given time, I am now able to predict how the show will do on the day pretty accurately.
Up until around a month ago we were heading for break even.
And we even had to expand the space at the venue due to tables selling out.
However the last few weeks the ticket sales based on the average of previous years have dropped by over 200%.
In a two week period the projection went from break even to a loss of £5000 such was the drop in sales
I was willing to absorb that loss for the sake of the show and for the sake of you guys, and exhibitors.
However over the last two weeks ticket sales have ground to a halt and the projected loss has increased to over £9000.
Unfortunately this means I have to cancel as I cannot cover that loss.
Also the stress of attempting to go ahead with no operating capital would likely kill me as my health is not what it once was.
Therefore it is with a very heavy heart I am cancelling the show and retiring from conventions to concentrate on publishing work and art work.
I appreciate that some people may think that this is due to lack of advertising etc etc, and although I did actually increase the advertising budget considerably this year I do concede that lack of outreach was a contributing factor.
Unfortunately the reach of targeted advertising, which previously served us so well has diminished and social media no longer is a viable option for advertising events.
However I am guessing the main reason there has been a sudden and considerable drop in ticket sales is the cost of living crisis and the impending recession as ticket sales have been healthy until recently so we were in fact appearing to be reaching enough people despite the challenges with outreach we were facing.
Add on to this two headline guests recently cancelling last minute and a few exhibitors cancelling and the decision was unfortunately made for me.
With regard to refunds… Every single exhibitor and ticket holder will be refunded.
I will be totally honest… I had to spend on flights and hotels early on to get best prices and also put down a deposit on the venue so some income from ticket and table sales has been spent and I will need to claim as much of that back as possible before issuing refunds.
Unfortunately I still have to pay a further £2500 to the venue even though I am cancelling due to the contract.
Therefore refunds will take between 6 and 8 weeks to get everyone refunded.
But everyone WILL be refunded, no matter how long ago they booked.
Some of you who booked recently may already have automatically been refunded and some may come through in a few days. However most of you will see your refunds in the time frame stated above. I will be prioritizing exhibitors over attendees and those who have spent more will also be prioritized, as obviously I don’t want anyone out of pocket as many of you I consider my friends.
I am very sorry for any impact this has on you personally.
I trust everyone followed our advice on the website and booked flexible travel and accommodation so that you can get your money back on those. If not I will be happy to provide any evidence you need to claim back money from booking to show that the event is cancelled.
I appreciate that you will be disappointed, I can promise that your disappointment is matched ten fold by my own as I have put thousands of pounds and hours into building the ICE brand since 2014 and I will still be losing a small fortune when cancelling this event.
I have personally sacrificed a huge part of my life and my bank account to ensure others enjoy my shows and I have never made a penny from my efforts. (But it was never being done for money).
To bring all of that to a close is not something I do lightly and it leaves a hole in my being words cannot really express.
I hope that you can understand my decision and I appreciate your support and business over the years.
This group will be soon be updated to be for the ICE CAST PODCAST and we will still work to promote great comics through the channel.
I am available if you have any questions, but I hope the above is as clear as possible
I wish you all the very best and will likely see you at conventions in the coming months and years.
much love
Shane and the ICE crew
PS… A full public announcement will also be posted on my page and the ICE – Britain’s Coolest Comic Convention page on Saturday.

The post Shane Chebsey Cancels ICE And Retires From UK Comic Conventions appeared first on TRIPWIRE MAGAZINE.

The End Of An Era Established UK comic convention organiser Shane Chebsey just announced some very sad news about his future comic convention activities including the one that was supposed to go ahead next month, the latest ICE show… Dear ICE Attendees It is with a very heavy heart that I must announce that unfortunately I
The post Shane Chebsey Cancels ICE And Retires From UK Comic Conventions appeared first on TRIPWIRE MAGAZINE.Read MoreTRIPWIRE MAGAZINE

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